The snowfall effect shown here was created as an ornament for the myTriggers website during the 2007 Christmas season. Each snowflake is an independent object with numerous parameters including shape, placement, rotation, size, speed, and vector. Randomizing each of these parameters creates a unique effect which never repeats. Additionally, by using a z-index layer and transparent w-mode, the snowfall can be superimposed over the header of the site without impacting the functionality of navigation items and form fields. Note how you can "swoosh over" and select this text with your cursor.


 

Note in the ad shown to the left that clicking on any of the brand names directs the user to a Comparison search specifically for that brand. A dynamic search box is also provided with which the user can create the search term directly within the ad itself and then be redirected to the Comparison Engine site's results page.









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